In the beginning I’ve known Robert since he founded Wadaro. Here’s a piece I wrote about Wadaro in 2012. Wadaro have been focused on SIM apps since Robert’s previous company Magic4 was bought by Openwave in 2004. What prompted Robert to start Wadaro is not having mobile signal at the back of his home. He … Continue reading Wadaro Update 2025
I’ve followed Wadaro for 20 years, since Robert Wakeling founded the company. His mission has been constant, improving how telcos measure their customers’ experience. Their actual customers’ experience, not an estimate (drive test), wherever there’s a SIM, Wadaro can be there: eSIM, IoT, phones, cars, etc. This means Wadaro has the most tested and most … Continue reading Wadaro, how in-SIM software is revolutionizing telecoms. Robert Wakeling, Founder & CEO.