Gamifying the User’s Journey and the CSPs Service Offering, Adnan Saleem, CTO Software and Cloud Solutions.
This is a great presentation, demo and Q&A, all within 23 mins, well done Adnan!
Telecom operators and numerous industry verticals lack creative engagement with their digital-savvy customer base. The next-generation AI-based applications can enable operators to offer personalized experiences while driving new monetization opportunities. Gamification of user interactions in various applications can be done by ‘rewarding’ users for taking desired actions and active participation, and delivering relevant content and offers within immersive experiences are some of the unique ways to engage the users and monetize the contextual interactions.
However, balancing the cost of delivering dynamically personalized services, enhancing customer experience through immersive digital engagements, and optimizing business productivity remains a crucial challenge for businesses, application developers, service providers, and system integrators. The business growth will come by integrating the right mix of technologies such as 5G, IoT, cloud edge computing, speech analytics, augmented reality, computer vision, conversational artificial intelligence, and machine learning; and an integrated ecosystem that includes partner on-boarding, logistics, promotional inventory management and behavioral analytics.
Radisys has recently collaborated with the TM Forum to deliver a project, called ‘Ready Telco One’ (led by Orange Group, Orange Poland, KDDI, and solution vendors) that demonstrates how telecom operators can gamify user journeys in various applications in health and fitness, live events, education and learning, entertainment and marketing campaigns to name a few. This presentation will focus on how Radisys was able to streamline live AR/VR multimedia interactions with a robust media server platform (User Interaction Delivery Engine) for hyper-personalized, real-time customer engagement.
Slideshare is having difficulties today, here’s a direct link to Adnan’s slides.