We’re reviewing the presentations from the second half of the TADSummit Day 1 morning in this weblog, the first half is reviewed here. TADSummit is the telecom service innovation event, in its 5th year, it brings the programmable telecoms industry together to share insights, best practices, and help build an open global ecosystem.

VoIP Innovations Keynote: It’s all about the services: Programmable Telecoms in the Enterprise by David Walsh, President, VoIP Innovations

VoIP Innovations offers a business class wholesale VoIP network. Through an extensive network of ITSPs (Internet Telephony Service Providers) and MSPs (Managed Service Providers), they deliver programmable telecom services to enterprises large and small. They recently announced the acquisition of Apidaze, which extends their offer into enterprise CPaaS!

Any service should be configurable by a customer to their business need, either through a web-page or a machine readable web-page (also know as an API). Enterprises want solutions to business problems, they generally buy services that help them solve problems, those services get customized, and through APIs adapted and embedded into business operations.

Its a staircase of commitment, solving a business problem with a solution that gets better adapted to their business needs. This keynote set up a common theme for the conference, its more than APIs. VoIP Innovations has a VoIP network, 2000 channels to market, and they’re arming their channels with a Showroom packed with services that are easy to configure and customize to the end customers’ needs using APIs.

We’ve made the statement befiore, that its all about the services, and through TADSummit 2017 you’ll see service example after service example. With different channels to market and different platform emphasis. Revenue is flowing in this market, its not a technology waiting for revenue, its about crafting ever easier ways for enterprises to solve their problems using technologies including programmable telecoms.

Telestax Keynote: API and Fly: CPaaS enablement, creating a B2B ecosystem with Applications and Networks using APIs by Kevin Nethercott, VP Business Development

We are now in the midst of a major industry transition as communications becomes a feature built into a wide range of apps, experiences, and services, rather than simply a product unto itself. With key enterprise customers increasingly seeing new CPaaS (Communications Platform as a Service) companies as a means to more efficiently consume carrier resources, while enabling innovation – traditional carriers and service providers are keen to add API driven solutions to their own portfolios.

Faced with the choice of buy, build, or partner, one of the strategic trends is the emergence of marketplaces where carrier service providers and app developers can join forces to deliver exciting solutions for customers. Will CPaaS put even more competitive pressures on service providers, or give them new ways to compete, collaborate, and innovate?

The presentation discussed:

• What key problems CPaaS solves for service providers
• What are the technical skills CPaaS demands
• Why a marketplace for CPaaS enables innovation
• How to successfully embrace the CPaaS opportunity and thrive

Its been a busy year for Telestax: they raised a $4.7M round of investment in July; expanded globally to over 100 employees; ran a successful ecosystem event in May, Restconn; and have been diazepam where to buy announcing lots of customer wins through 2017. Think of them as the Red Hat of open source telecom software.

tyntec Keynote: Building the foundation for programmable telecoms mashups by Marco Lafrentz, Director of CPaaS Business Line

Programmable telecoms is a complementary element in many enterprise mashups that typically require accessing external platforms, data and web content. A roundup of pre-mashup essentials.

The current telecom ecosystems, especially the SMS ecosystem, need to evolve to facilitate and accelerate the new innovations coming from these mashups.

There’s an urgent need for a new participatory platform built for matching the two-sided market (enterprises and telcos). Alternative visions – to vote on. Welcome to CPaaS 2.0.

tyntec are shaking up US market after their Iris Wireless acquisition and their proposal to fixed the US long code problems for enterprise messaging. SMS is not going away, however the market is getting more complex to meet the end customers preferences. The vast difference between retail and wholesale US SMS prices, by a factor of 1000, created significant instability. Also the rapid rise of IP-based messaging means something must be done for SMS to remain relevant not niche, and tyntec is focused on making that happen.

WAZO Keynote: xCPaaS: The Convergence of CPaaS and UCaaS by Sylvain Boily, Founder and CTO

Today the shift toward programmable telecom is accelerating. CPaaS and UCaaS providers are bringing new capabilities to enhance business processes and deliver a better communication experience.

Wazo enables the convergence of CPaaS and UCaaS to provide the best possible business and customer communication journey.
Wazo has built a highly integrable, reliable and scalable xCPaaS software for enterprises, ISVs and service providers. It is easy to deploy, integrate and operate whether on premise, hosted or in the cloud.

In this session, we will present the company’s vision and showcase several use cases leveraging Wazo technologies. Discuss how the power and flexibility of programmable telecom can create flawless communication experiences anywhere.

A question asked during the break, what’s new / innovative about Wazo’s offer? First, its open source, which enables far greater business model flexibility for ISVs. And linked to being open source, the clients / experience are easily programmable, not just the features and functions on the server. The democratization of telecoms is opening an explosion of opportunities in the UCaaS /  CPaaS, and Wazo is an interesting open source option.

Temasys Keynote: Marketing to Developers is Bloody Hard! Chip Wilcox, CMO

Chip’s presentation was an open and honest review of their developer ecosystem experiences. Its well worth the time to review this presentation.

• What is a developer? Why is marketing to them so hard and necessary?
• Critical learning in developer marketing on a budget.
• Balancing generic with specific. Getting the recipe right to grow engagement with your business.

And its changing, developers are reacting to the noise, changing their expectations. One of the worst things an API provider can do is have a non-coding evangelist going “woohoo!” and pretending to be full of BABS (Bay Area Bull Shit). Its interesting times in CPaaS, the market is evolving rapidly, as are the tools in assembly of solutions using programmable telecoms.