A big thank you to Strolid and TSG Global for sponsoring TADSummit. They understand the importance of focusing on the reality of today’s diverse markets. I’m grateful to all the presenters, they know programmable communications can step up to the current challenges using their innovations.
Robert Vis, Bird, recently described what is happening in A2P SMS as EOL (End of Life) pricing, simply volumes down and prices are up, to maintain revenues. We’re going to explore the reality of programmable communications / telecoms, no BS, the reality brands and consumers are experiencing. How we move forward with customer-focused practical steps.
TADSummit is the thought-leadership event in programmable communications / telecoms for over one decade.
The AGENDA is here. Check out the definitive truth in A2P SMS, it’s just the facts hidden from most. Same with the messaging monopolies. Consumers and businesses are suffering, losing life savings, losing millions in TCPA lawsuits and fraud over A2P SMS. In some countries like the US we no longer answer the phone because of robocalling and ‘spam likely’ notifications. Action is urgently required. The PSTN has never been this bad.
The benefits of registering for TADSummit are: you get live access to the event for Q&A with the presenters; we arrange meetings before and after the event with the presenters and TADSummit innovators; you’re funding our work in exposing the reality of the industry; and you get access to the recorded content before we release publicly.
The audience includes CxOs from many of the programmable communication companies, open source leaders, and telcos. It’s a strategy, technology, and reality focused event. Check out the preview for TADSummit here https://alanquayle.com/2024/05/tadsummit-tadhack-global-2024/ (10 minute read).
Some parts of programmable communications are exploding, e.g conversation intelligence. Check out all the TADSummit Innovators. While other parts are struggling with SMS spam and robocalling plaguing customers. Adding AI continues to make progress, however, the approach must be focused. You’ll meet the people with deep experience in voice AI.
In North America some CSPs (Campaign Service Providers) and Brands feel they are under attack. Costs are up, operational complexity has exploded, and volumes are down. Brands have walked away from SMS and back to email, that’s how bad things have become. Yet prices increase, as Robert Vis stated, end-of-life pricing.
Access to SMS in the US is predominantly controlled through one entity. 2024 has been tough for brands, what’s going to happen in 2025? Can a new foreign owned business even enter the US market for messaging? TADSummit is the ONLY place you’re going to have a full and frank discussion on the paths forward.
Here are a few highlights:
- Following on from the excellent keynote from Unifonic last year on building local moats in each country of operation. Matteo Gatta, Founder GenNoor, ex-CEO BICS will keynote on “Conquer the world or win the customer? A cross road moment for CPaaS players seeking to shore up investor confidence.” This keynote looks at localization more broadly. It works, don’t just take Unifonic’s word for it. Deutsche Telekom won VirtualQ from Twilio because of its local focus. You’ll hear from them at TADSummit.
- The one and only Eric J. Troutman of Troutman Amin LLP, Czar of the TCPA, will be presenting on “Telephone Consumer Protection Act for the International Audience.” Accidentally calling the wrong number when your customer changes (or customer’s customer, see Twilio’s lawsuit) cell phones without letting you know can result in a lawsuit. Knowing Eric is an important part of any company’s US communications strategy.
- The Truth of RoboCalling in the US, from Alex Quilici, CEO YouMail Inc. Eric J. Troutman said in his podcast, “YouMail has become the biggest narc (informant) to the Federal Communications Commission.” YouMail has become the source of truth to the industry, quantifying the level of robocalling and spam SMS.
A small sample of the other world-class presentations, the full agenda is here, and there are many more presentations to add:
- Matthew Smith on Industry 4.0 and programmable communications;
- Ivan Maksic on A2P Revenue Assurance;
- Daniel Gill on SMS Governance and Certification;
- Alex Kinch on can a new foreign owned business even enter the US market for messaging?
- Scott Warner on the Future of Messaging;
- Dave Horton on Drachtio and Jambonz – the building blocks of voice in CX companies;
- RJ Burnham on Voice AI: Breaking Past the Bullshit;
- Nikhil Gupta, Vapi, When are we going to get GPT4o (Her) in open source? and
- Vida Voice AI, Lyle Pratt.
We’re the only event for 11 years straight that shows the reality of today, and how to be successful in the future. As the keys to success are not yet evenly distributed.