Tag Archives: SIM farms

Understanding the Brands and their Messaging Needs Holly ‘The SMS Queen’ Depies

Holly buys A2P SMS for her clients, brands, she’s a Campaign Service Provider. She’s likely the largest individual brand aggregator in the market. This gives Holly unmatched insight on the challenges and needs of brands. Holly refers the to SMS ecosystem as ancient, which is in some ways unfortunately true. Yet its continued success is … Continue reading Understanding the Brands and their Messaging Needs Holly ‘The SMS Queen’ Depies

The Definitive Truth in A2P SMS

Responding to your requests, here is the all-in-one post, both links and a long block of text, enjoy! Thank you for all your compliments on this work. Truth in A2P SMS, Part 1 of 5, In the Beginning & Foreign SMSCs. https://blog.tadsummit.com/2024/07/29/truth-in-a2p-sms-part-1/ Truth in A2P SMS, Part 2 of 5, Premium SMS. https://blog.tadsummit.com/2024/08/01/truth-in-a2p-sms-part-2-of-5/ Truth in … Continue reading The Definitive Truth in A2P SMS

Podcast 47: TADSummit Innovators. Robert Wakeling, Wadaro

Podcast Directory I’ve known Robert since he founded Wadaro. Here’s a piece I wrote about Wadaro in 2012. It was Tim Pickup that introduced us. Wadaro have been focused on SIM apps since Robert’s previous company Magic4 was bought by Openwave. What prompted Robert to start Wadaro is not having mobile signal at the back … Continue reading Podcast 47: TADSummit Innovators. Robert Wakeling, Wadaro