Video and Slides
Outline: Unlocking the Internet of Things with telco APIs: Telstra’s Track and Monitor
As Australia’s longest serving telco, Telstra is expanding their developer program to provide the APIs and IoT offerings that can leverage the century of investment in our mobile network and the growing IoT ecosystem.
With our asset tracking solution; Track and Monitor, Telstra is connecting businesses to the largest coverage IoT network in Australia, and giving them the tools to innovate and create experiences on top of it.
Hear from Telstra’s Developer Advocate and Track and Monitor API Product Manager how Telstra is changing the game in IoT APIs for established telcos by focusing on the Developer Experience.
You can ask Michelle or Lauren any questions about this presentation in the comments section of this weblog, or contact them directly with the info at the end of their presentation.
Michelle provides a nice summary on the importance of connectivity. Telstra’s IoT network coverage includes indoors (WiFi and BT) as well as 4/5G wide area (NB-IoT and LTE-M). Supporting not only telematic solutions, but also low power battery-based solutions. All with security baked into the networks.
For over 20 years I’ve been promoting the importance of APIs to telcos and it’s great to see TelstraDev making a difference in Australia with its APIs. Michelle highlights the importance of data insights from the network usage to help improve customers’ business operations. All easily accessible through both a portal (dashboard) and API.
Hearing from Lauren Demarchi, the product manager for Track and Monitor, provides great insight into how the service is being used in the field. And often it is a field 😉 A great insight that demonstrates the understanding of their customers is, ‘user testing showed the portal needs to readable in a warehouse by someone without their reading glasses on!’ It’s a small thing, but critical to the service’s success.
Another excellent insight in knowing where to stop, leaving room for partners to add value. Resellers are an important component of Lauren’s business. Telstra can not be expert across all IoT applications, nor installation and deployment of all IoT use cases. The API and portal enable a healthy ecosystem to exist around Track and Monitor.
42% of Track and Monitor customers are using the API, with their top customer using both the portal and the API. And the next 2 largest customers (both resellers) using the API. That percentage of API use will only increase.
Michelle wraps-up with some teasers on what’s coming in TelstraDev, including more documentation and support.
Thank you Michelle and Lauren for an insightful presentation on the success of Track and Monitor, and the growing importance of APIs for a Telco’s business.