Tag Archives: SIM boxes

Event Review

Understanding the Brands and their Messaging Needs Holly ‘The SMS Queen’ Depies

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Holly buys A2P SMS for her clients, brands, she’s a Campaign Service Provider. She’s likely the largest individual brand aggregator in the market. This gives Holly unmatched insight on the challenges and needs of brands. Holly refers the to SMS ecosystem as ancient, which is in some ways unfortunately true. Yet its continued success is … Continue reading Understanding the Brands and their Messaging Needs Holly ‘The SMS Queen’ Depies →

Event Review

Wadaro, how in-SIM software is revolutionizing telecoms. Robert Wakeling, Founder & CEO.

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I’ve followed Wadaro for 20 years, since Robert Wakeling founded the company. His mission has been constant, improving how telcos measure their customers’ experience. Their actual customers’ experience, not an estimate (drive test), wherever there’s a SIM, Wadaro can be there: eSIM, IoT, phones, cars, etc. This means Wadaro has the most tested and most … Continue reading Wadaro, how in-SIM software is revolutionizing telecoms. Robert Wakeling, Founder & CEO. →

Podcast

Podcast 47: TADSummit Innovators. Robert Wakeling, Wadaro

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Podcast Directory I’ve known Robert since he founded Wadaro. Here’s a piece I wrote about Wadaro in 2012. It was Tim Pickup that introduced us. Wadaro have been focused on SIM apps since Robert’s previous company Magic4 was bought by Openwave. What prompted Robert to start Wadaro is not having mobile signal at the back … Continue reading Podcast 47: TADSummit Innovators. Robert Wakeling, Wadaro →