Tag Archives: context

Innovator Interview: Marlon Bowser, CEO, HTK (data-driven CX & loyalty)

Marlon Bowser, CEO, HTK (data-driven CX & loyalty) The background to the interview is described below the video embed. I found the interview refreshing and insightful, it provides some great quotes such as: “Context is more important than channel.” The contextual relevance of voice, SMS, email or web chat as channels will remain for years to … Continue reading Innovator Interview: Marlon Bowser, CEO, HTK (data-driven CX & loyalty)