TADSummit 2022 Agenda



TADSummit is the thought-leadership event in programmable communications for ten years.

The audience includes CxOs from many of the programmable communication companies, open source leaders, and telecom operators. It’s a strategic and technology event. Many of TADSummit’s sponsors go on to be acquired.

Some parts of programmable communications are mature and consolidating, while others are exploding, e.g conversation intelligence and the services / integrations that solve business problems.

Many gaps remain, conversations are trapped in silos, hence the emergence of vCon, an open standard for sharing conversation data. We’ve covered Web3 for over 5 years, plans are finally coming together to shake up some parts of this industry. Innovators in IoT is rewriting the rules in network programmability.

TADSummit remains the only place to get a no-BS (it’s in our policies) understanding of what’s working across technology, services, and go to market; and where things are going in programmable communications.


  • Programmable Communications Evolution, bundling, rise of the telco channel, enterprise account management, industry workflows. Who’s doing what, and what are the best practices?
  • What are the winning apps and integrations in UCaaS / CCaaS sold through Telco partnerships?
  • Conversation intelligence and vCons, an Open Standard for Conversation Data.
  • Chat Commerce, what are the top use cases and in which markets?
  • Identity Authentication, this is impacting most industries across the customer lifecycle to improve security, compliance, and customer experience.
  • Re-writing the rules in IoT programmability.
  • Web3 and programmable communication, breaking free of the aggregator stranglehold.
  • Adapting to the post-pandemic world. A frank review of UCaaS/CCaaS convergence realities, impact of industry consolidation, and what are the emerging features and capabilities across programmable communications.
  • Open source, this is the foundation technology of programmable communications. Work here fundamentally rewrites the rules of our industry.
  • Private session on DDoS, sorry no live streaming, face to face share of experiences in mitigating DDoS, and emerging attack vectors.

TL;DR (Too Long; Didn’t Read) Version of Agenda

Full Agenda


Welcome to Aveiro Portugal

João Camarate, CTO at Broadvoice & GoContact.

  • Joao will kick off TADSummit 2022 with a welcome to his home town and GoContact’s HQ.

What happened since we last met? Where is the Programmable Comms market going? 

Alan Quayle, independent

  • 3 years in Programmable Communications: 2020, 2021, and 2022 all done in 16 slides
  • Pandemic Consolidation
  • Post-pandemic Reckoning
  • The Coming of Cost Competition
  • Messaging, when will A2P SMS growth stop?
  • What’s the recession going to do to us?
  • The Voice AI Reckoning
  • And a few more predictions that are usually too optimistic


Welcome to vCon! The next leap forward in the programmable communications industry. 

Thomas Howe, CTO STROLID

  • Why do we need vCon?
  • What is vCon?
  • How is it being used today?
  • Where is vCon going?

Founding a Startup in Telecoms. The good, the bad and the ugly.

João Camarate, CTO at Broadvoice & GoContact.

  • A deep dive into the challenges and opportunities of starting a new venture in the telecom space while leveraging open-source

Content Coming Soon

Marten Schoenherr, CEO Automat Berlin/AWA Network/Founding Partner at TheWorkinGroup.

TBC from Global Telco

TBC from Programmable Comms Service Provider

TBC from Programmable Comms Enabler


How to best maximize the conversation data stream for your business?

Surbhi Rathore, CEO & Co-Founder, Symbl.ai

  • How do we go from building a scalable pipeline of conversation data that merges and correlates with other types of data in the business and helps us makes decisions and predictions that are informed by conversations?
  • We will talk about context, real-time aspects of understanding and how you can use this data combined with sales, marketing, HR, support and other existing analytics to understand behavior and adapt to what works best in each of these functions.
  • We will go deep into specific use case and customer stories that have adopted Symbl’s conversation understanding platform to drive this change in their organization and give concrete examples of where to start.

CPaaS Conversational Platforms and Conversational Customer Service – The Experience Gap”?

Paul Sweeney, Co-Founder and Head of Product at Webio

  • CPaaS players are doing the low hanging, simple conversations via their conversational design and plug in’s to the messenger layer, but what are they really hoping to achieve, and should they be aimed at the developer community?
  • No-code low-code configurable conversational customer support have done really well by integrating with customer ticketing, and integrating other platforms into their workflows. Kustomer.com was bought for a billion, something is going right there.
  • Conversational experiences are becoming part of the digital customer experience. What does this look like and why might this be important for other companies to understand?

Master the Audience Experience Multiverse: AX Best Practices and Success Stories

Ken Herron, Chief Growth Officer, UIB

  • Customers need you to help them solve their #1 problem – Audience Experience (AX).
  • Customers struggle with managing their differentiated brand journeys at scale in a post-pandemic world where their external and internal audiences decide the platforms, channels, and languages.
  • This session will share AX best practices and success stories from Europe, the Middle East, Asia, and the US for how enterprise and small business customers can control their respective brands, journeys, and audiences with a single brand voice –
    • Create/Control a differentiated AX
    • Respond in real-time
    • Mirror channels
    • Curate audiences
    • Secure conversational data
    • Monetize engagement
    • Scale monitoring
  • This session will include a live, interactive demo.

Latest Updates and Experiences in Launching Local Language Tools

Karel Bourgois, Founder Voxist, President Le Voice Lab, Exec Director Slatch, Chapter Pilot France AI Hub

  • Experiences with launching our own speech-to-text (French and English, both HD and Telephony audio, real-time and asynchronous).
  • ‘Implicit Knowledge Management’ solution: using our STT engine we are indexing and searching thousands of hours of video to find those that discuss specific topics or identify people that are experts on those topics.
  • Latest updates on Voxist and its evolution to a “callbot.”

vCon Workshop

Thomas Howe, CTO STROLID + many more

  • Review of the current vCon specification
  • Discussion of vCon specification work items


UCaaS and telco integration. Global UCaaS/CCaaS/CPaaS

  • Content TBC

Reality of Programmable Communications in the Enterprise. Asia focus Programmable Communications Enabler

  • Content TBC

The Programmable Telco. Global Telco

  • Content TBC

Programmable Comms Case studies. Global Integrator

  • Content TBC


Programmable Collaboration on the Web

Dominique Hazael-Massieux, W3C

  • WebRTC has been a key to deployment meeting services on the Web; the next generation of Web technologies are set to allow weaving these meeting services with other collaboration apps to go beyond communication to active seamless collaboration.

Jambonz Case Studies.

Dave Horton, Creator of drachtio.org, the open source framework for SIP Server applications

  • Content TBC

OpenSIPS 3.3 – Messaging in the IMS and UC ecosystems.

Bogdan-Andrei Iancu, Founder and Developer at OpenSIPS Project

  • SIP also supports instant messaging and presence.
  • Review of Messaging in IMS
  • Review of Messaging in Unified Communications
  • OpenSIPS 3.3 in the messaging ecosystem
  • Review of implementation using Message Session Relay Protocol (RFC 4975, RFC 4976), groups multiple messages in sessions.
  • Conclusions: OpenSIPS 3.3 targets to implement various components of the overall SIP Instant MESSAGING ecosystem, from gateways and transport to services.

Architecting your WebRTC application for scalability

Arin Sime, CEO/Founder at WebRTC.ventures and AgilityFeat, & Alberto González Trastoy, CTO at WebRTC.ventures | Software/Telecom Engineer.

  • There are many ways to architecture your live video application with WebRTC. Open Source and CPaaS media servers are one consideration, but far from the only decision you’ll need to make.
  • In this session we will give an update on the most popular media servers to consider as well as go deeper into scalability with topics such as deployment using kubernetes/docker, persistence when using multiple SFU/MCU servers, and optimizations available with WebRTC for better performance.

Open Source Telecom Software Survey 2022 Results.

Alan Quayle, independent

  • Results from survey undertaken over the summer 2022
  • Accelerators. For example, Subspace (now closed down), AWS Global Accelerator, etc.
  • SMS versus IP for A2P messaging
  • Device Lifecycle Management
  • vCon
  • DDoS
  • Security
  • Expectations on investment 2022-2024
  • Expectations on winners and losers 2022-2024
  • Popular open source software


DDoS Workshop

Private session facilitated by Sandro Gauci and Alan Quayle.

  • Distinguish between volumetric and application-level DoS
  • Why volumetric/bandwidth saturation is so effective
  • Application-level DoS, appreciate the complexity of the topic
  • Round Robin share on detection, resolution, economics, long term challenges
  • Consensus recommendations

How to bring down your own RTC platform. Running DDoS simulations on your own.

Sandro Gauci, CEO / Senior Penetration Tester / Chief mischief officer at Enable Security

  • Why would you want to do such a thing?
  • Preparing for destruction
  • Running the tests – best practices
  • What happens after the fact
  • Moving forward towards more robust RTC

Identity Innovations thank to Programmable Communications.

Guillaume Bourcy, Products & Data Science at TeleSign.

  • Content TBC

What Everyone Needs to Know about Protecting the CPaaS Ecosystem from Unlawful Robocalls.

Gerry Christensen, VP YouMail.

  • Content TBC


Time to ditch the ‘dumb-pipe’ – reinventing the core mobile network, to put developers first.

Mike Bromwich, CEO / Co-Founder Stacuity & Tim Dowling, Co-Founder Stacuity

  • The emergence of public cloud has revolutionized the way developers can muster and deploy virtual infrastructures, as and when required.
  • In contrast, mobile networks are still rigidly defined and protected by operators, who are unable or unwilling to offer such control and flexibility.
  • As a result, the mobile network operates as little more than a dumb-pipe (unless you have lots of patience and deep pockets).
  • Addressing this problem requires a different approach, not just the creation of a thin façade over legacy network elements.
  • How Stacuity is reinventing the core mobile network, to put developers first.

eSIM Reality.

Craig Richards, Chief Operating OfficerChief Operating Officer, 10T Tech.

  • Content TBC


Review of TADHack 2022

TADHack Sponsors, Partners, Winners

  • Wrap-up review of TADHack Global 2022.
  • Accessibility / Inclusivity Prize
  • TADHack Teens
  • TADHack Founders Academy
  • 2023 will be 10 years, where next?


Mark White, Tech M&A, Investor, Founder, Board Member, Startup Mentor, SVP Corum Group.

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